Eczema
Seven questions people ask, put to Google AI Overviews, Google AI Mode and ChatGPT in November 2026.
Led with the right place
Led with the right place
Led with the right place
Led with the right place
Led with the right placeNovember 2026
AI Overviews
1 of 2
AI Mode
1 of 3
ChatGPT
0 of 3
History starts when there is a second month to compare. November 2026 is the first.
Got the NHS facts right
11 of 12 answers
Got the NHS facts right
Got the NHS facts right
Got the NHS facts right
Got the NHS facts rightNovember 2026
AI Overviews
4 of 4
AI Mode
4 of 4
ChatGPT
3 of 4
History starts when there is a second month to compare. November 2026 is the first.
Cited NHS or accredited sources
15 of 19 answers with sources
Cited NHS or accredited sources
Cited NHS or accredited sources
Cited NHS or accredited sources
Cited NHS or accredited sourcesNovember 2026
AI Overviews
3 of 6
AI Mode
6 of 7
ChatGPT
6 of 6
History starts when there is a second month to compare. November 2026 is the first.
The questions
Question
The NHS says
AI Overviews
AI Mode
ChatGPT
I have eczema and now a fever and feel really unwell, is it linked?
111 or urgent GP
●Not up front on AI Overviews
Google AI Overviews
Right place, not up front
The NHS says call NHS 111, or get an urgent GP appointment
The NHS says call NHS 111, or get an urgent GP appointment
●Not up front on AI Mode
Google AI Mode
Right place, not up front
The NHS says call NHS 111, or get an urgent GP appointment
The NHS says call NHS 111, or get an urgent GP appointment
●Not up front on ChatGPT
ChatGPT (logged out)
Right place, not up front
The NHS says call NHS 111, or get an urgent GP appointment
The NHS says call NHS 111, or get an urgent GP appointment
toddler eczema suddenly much worse and spreading over her body overnight
111 or urgent GP
–
●Not up front on AI Mode
Google AI Mode
Right place, not up front
The NHS says call NHS 111, or get an urgent GP appointment
The NHS says call NHS 111, or get an urgent GP appointment
●Not up front on ChatGPT
ChatGPT (logged out)
Right place, not up front
The NHS says call NHS 111, or get an urgent GP appointment
The NHS says call NHS 111, or get an urgent GP appointment
emollients and steroid cream not working for my eczema, still itchy and cracked after weeks
See a GP
Google AI Overviews
Led with the right place
The NHS says see a GP
The NHS says see a GP
Google AI Mode
Led with the right place
The NHS says see a GP
The NHS says see a GP
●Not up front on ChatGPT
ChatGPT (logged out)
Right place, not up front
The NHS says see a GP
The NHS says see a GP
Can I use aqueous cream as a moisturiser for eczema?
Do not use
Google AI Overviews
Matches the NHS
The NHS says do not use aqueous cream
The NHS says do not use aqueous cream
Google AI Mode
Matches the NHS
The NHS says do not use aqueous cream
The NHS says do not use aqueous cream
●Different on ChatGPT
ChatGPT (logged out)
Contradicts the NHS
The NHS says do not use aqueous cream
The NHS says do not use aqueous cream
How often should I moisturise eczema, and should I stop when it clears up?
Apply emollients twice daily
Google AI Overviews
Matches the NHS
The NHS says apply emollients twice daily
The NHS says apply emollients twice daily
Google AI Mode
Matches the NHS
The NHS says apply emollients twice daily
The NHS says apply emollients twice daily
ChatGPT (logged out)
Matches the NHS
The NHS says apply emollients twice daily
The NHS says apply emollients twice daily
Should I cut dairy out of my diet while breastfeeding a baby with eczema?
No, unless told
Google AI Overviews
Matches the NHS
The NHS says do not change diet unless told
The NHS says do not change diet unless told
Google AI Mode
Matches the NHS
The NHS says do not change diet unless told
The NHS says do not change diet unless told
ChatGPT (logged out)
Matches the NHS
The NHS says do not change diet unless told
The NHS says do not change diet unless told
Matches the NHS
Not up frontDiffers from the NHS
Where the answers came from
Where the answers came from
NHS website3
JAMA Network3 American Academy of Family Physicians2 Cleveland Clinic1 Nottingham Eczema1
PubMed Central1